In the dialog about moving people to electric cars, it is often said that for things to really get going, electric cars need to attain “price parity” with similar gasoline cars. Only then will mainstream consumers embrace them.
The reality is that the EVs reached that parity already when it comes to total cost of ownership. They sell with significantly higher sticker prices, which scare the buyers, but they save more money in fuel and maintenance over the life of the car.
Read the full article from Forbes here.